Finally New Goals creates human brands for players, coaches and movers & shakers in professional football. We use contemporary storytelling to increase emotional capital, the new currency needed to establish a unique and successful position for yourself.

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More than three billion fans make football the world’s largest cultural phenomenon. Protagonists should not only be visible in the sports media but present their personality to the public via other channels!

Finally New Goals develops a sound strategy for this presence and creates a contemporary human brand with you. The goal is to turn you into a game changer both on and off the pitch – unique, with a high recognition value and relevant for lifestyle, fans, career, sponsors, media, brands and clubs.

We believe in diversity. Personality is the basis of your human brand. Unique and inspiring brand stories are created using individual profiling, together with knowledge about zeitgeist, lifestyle trends and new requirements. In everything we do, we remain true to person. We do not force you into a straight-jacket of trends or turn you into a marketing clown.

We increase your emotional capital, the new currency to establish a unique and successful position for yourself, and do so in a sustainable way. Together we create relevance that paves the way even after your active career has finished, thus promoting your economic success.

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Finally New Goals creates human brands for players, coaches and movers & shakers in professional football. We use contemporary storytelling to increase emotional capital, the new currency needed to establish a unique and successful position for yourself.