Finally New Goals creates human brands for players, coaches and movers & shakers in professional football. We use contemporary storytelling to increase emotional capital, the new currency needed to establish a unique and successful position for yourself.

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FOOTBALL.

BRANDING.

LIFESTYLE.

ZEITGEIST_

Sven Kraft

Head of Finally

As founder of the Finally brand, Sven provided the initial impulse to this unique human branding concept focusing on professional footballers. He discovered the potential for this innovative service through many years of working with and advising players, coaches and decisionmakers; the concept was then developed into this human branding concept with the specialists from Finally New Goals.

Michael Runge

Communications Manager

Working as a sports journalist for independent media outlets such as Spiegel Online or Sport Bild, he was also in charge of online content, PR and social media at the media department of the Werder Bremen football club. He supports Finally New Goals with his expertise in internal and external communication and provides inspiration when drafting, designing and implementing social media strategies.

Nadine Liedtke

Office Management & Teamlead Social Projects

After ten successful years during which she organized the management board of the Eintracht Frankfurt AG, Nadine now coordinates the team at Finally New Goals in Hamburg. In addition to this, she is responsible for social projects such as the DKMS and the LitCam, which are planned and realized across Germany together with Finally New Goals.

Finally New Goals is also supported by a task force-type network of creative minds, editors and media professionals.

Finally New Goals creates human brands for players, coaches and movers & shakers in professional football. We use contemporary storytelling to increase emotional capital, the new currency needed to establish a unique and successful position for yourself.